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Mikaela Cortese

Mikaela Cortese

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Brand StrategyPackaging

Package Parody – Hillfire Farm

A parody package design of deli meat specifically for the pacific region. It is a commentary on the negative and unnatural impact that the meat industry has on the environment, shown through the raging wildfires that have been rapidly recurring on the pacific coast. The design also speaks on the injection of steroids on meat production farms – highlighted by the overly muscular animal illustrations.

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